Financial challenges at one of my companies

A few weeks ago, I told my newsletter readers about the challenges I was facing at my DTC brand, Unbloat.

I said we’re pivoting from “growth mode” to “profit max.” (If you’re new here, welcome! ​That newsletter is here.​)

I promised I’d share the detailed, behind-the-scenes story.

And now I will.

It actually may take a few emails to share the whole story.

This week, Superhuman launched a new team collaboration feature for email.

My team had early access. It’s amazing.

It lets us chat privately about emails before we respond.

It helped us close a $60k deal for this newsletter.

​To celebrate the launch, for the next week, my readers get 2 months free when you sign up here​.

For today’s email, I want to give the backstory of Unbloat and how we ran into trouble.

It starts in 2021. I wasn’t doing anything. I was trying to figure out my next act, after 10+ years at Ampush. (This is before GrowthAssistant, Aux, Twitter followers, etc.)

I tried reading up on the latest trends. I talked to a bunch of companies. Investors suggested I raise money to “roll up” small e-commerce sites. I felt blah. Nothing got me excited.

Finally, one night, it hit me. I need to DO something. I’m an entrepreneur. After spending 10+ years helping others run marketing for e-commerce sites, I wanted to try my own. And mostly, I wanted to learn.

I moved super-quickly (too quickly in retrospect, as you’ll see).

I came up with a name: Poophoria.

Yes, Poophoria, named for the euphoric feeling you get when you have a great poop.