Starting NOW: The B2B Sales Accelerator is back for 2025

In our live workshop, I made a big announcement:

The B2B Sales Accelerator is officially LIVE for our January 2025 cohort!

Our first cohort collectively added millions of dollars of ARR in October, including:

• Faiez, who added $35k in monthly revenue (that’s over $400k of ARR) and quit his job to go full-time on his business

• Nathan, who added $21k in monthly revenue to his paid marketing agency

• Chirag, who blew past 6-figures of MRR during the program

Here’s how I want to help you scale your business…

My team and I will work with you every step of the way.

• I’ll teach you, just as I teach the sales teams at my Gateway X family companies.

• I’ll answer your questions because we’re keeping this group small enough to ensure direct access to me.

• My team will be there for you with 1-on-1 Zoom meetings, answers to your questions, resources, a view into how we do things internally, and more.

This is how you go from relying on ‘lucky’ referrals to having predictable, scalable revenue.

By the end of the 6-week program, you will go from:

• Dreading sales calls to confidently closing deals in 25 minutes

• Feeling guilty about "bothering" your network to having prospects thank you for reaching out

• Wondering where your next customer will come from to having a predictable pipeline of meetings

• Winging your sales process to having a proven system you can teach others

• Questioning if you're targeting the right customers to having crystal-clear conviction about your ICP

• Competing on price to having prospects eagerly say yes to premium offers

This Accelerator is specifically built for founders & marketing/sales leaders members at:

• Agencies (digital marketing, development, design, SEO, content, etc.)

• SaaS selling to mid-market businesses

• Consultancies ready to scale beyond 1-2 person teams

• Professional service firms (accounting, legal tech, recruiting, etc.)

• Productized service businesses

• B2B marketplaces and platforms

We’re accepting less than 100 members to keep the group tight.

If you're doing $20K-$2M in revenue and want my team and I to help you add 6 or 7 figures of ARR, apply to the accelerator here.

Applications close on January 26th, but Andrew + I are speaking to applicants beginning this afternoon and we cannot guarantee spots will remain open for the full 2 weeks.

I’ve structured the accelerator to focus on 6 components of scaling a B2B business:

If you focus on having more sales meetings, you WILL add customers - period.

Master my proven "MMM" (Meetings are the only Metric that Matters) system, including:

• Translate your revenue goal for 2025 into the weekly number of sales meetings you need to track against

• Fill your calendar with meetings from LinkedIn mutual intros without feeling salse-y or like you’re bugging your network 

• Get direct introductions from me / my team and other cohort members

• Build your outreach system using the MMM tracker and scripts we use at GrowthAssistant and Aux

My team will hold you accountable by asking you to share you numbers each week, and checking in with you when your numbers aren’t growing. (They’ll even do private, 1-on-1 sessions when you’re stuck.)

I promise you that you have way more mutual connections for your ICP than you think. (I just watched 50+ founders from our first cohort become staunch supporters of the MMM system).

Most founders cast too wide a net. I’ll work with you to niche down. It’s the fastest path to scaling up. Master our ICP selection framework, including:

• Us the ICP Assessment I work on with each of the Gateway X portfolio companies to ensure we know exactly who we’re selling to and what their burning problems are

• Learn how to build your ICP list using our LinkedIn mutual introductions tool (available only for Accelerator members)

• Learn the 6 techniques we use to identify the best ICP within our existing customer base and ICPs that we have a unique advantage in serving

• See real examples of how GrowthAssistant refined our ICP on the path to $17M ARR 

Be prepared for me to speak up if you’re not niching down enough.

I've watched founders double their close rates just by getting crystal clear on their ICP and I think you’ll be no different.

Stop competing on price. 

We'll show you how to create offers that sell themselves. Master our proven offer creation system, including:

• The 7 components we always include when building killer offers at Gateway X

• How to identify the deeper problems your buyer cannot solve alone

• Our sentence stem framework for naturally positioning your offer on calls

• Templates for writing compelling offer copy in one-pagers, sales call openers, emails, and messages so you’re always equipped with the best version of your elevator pitch

We’ll practice this in our weekly meetings. When you repeat your offer to real humans, your rate of improvement will increase dramatically.

Most founders wing their sales calls. 

We'll give you a proven structure that closes deals in 30 minutes. Get access to our complete sales call system:

• Our exact 60-second intro script that sets the perfect tone

• The "brevity bingo" framework that helps you melt objections and maintain your expertise when asking questions from your prospect 

• Pre-call confidence routines that eliminate anxiety

• Our playbook for saving calls that start going sideways 

If you share your sales call recordings with us, we’ll give you feedback to help you improve.

This is the exact framework we use today and actively train our sales teams on - no guessing, no rambling, just a clear process that moves deals forward.

I repeat this often: Your prospect wants you to lead them.

But to do that, you need a tight process.

When we work together you’ll master our sales process framework, including:

• Our milestone-activity-cadence system that will help you move deals forward at the end of each sales call

• How to identify and remove hidden friction points killing your deals

• When (and how) to implement your first CRM 

If you’re a visionary like me, there’s a strong likelihood that you’re not good at this process part. I’ll show you how I nailed it and how you can do the same in your business.

Most founders hire too early or too late. I’ll show you exactly when and how to build your sales team. Master our hiring and delegation system, including:

• The clear signals that tell you it's time to hire your first AE

• How to turn your process into a bulletproof playbook

• Our 3-month delegation system that ensures smooth transitions

• Real compensation structures and hiring scorecards we use

At GrowthAssistant we made a critical sales hire at $200k in MRR and it was a force multiplier on the business, helping us quickly approach $800k in MRR less than a year later.

• An intensive kick-off week with Marvin, founder of a 7-figure LinkedIn agency, to ensure your profile is exactly where it needs to be to begin asking for mutual introductions

• Our team will build out your mutual intro list AND make the intros on your behalf

Plus, I’m not starting a new company this year, so you’ll get direct access to me – and to my team.

jesse

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